Tag Archive Culture

ByCab4Now.com

How gig economy workers are using tech to fight back

Fatima, from Guinea-Bissau, wakes up in the early hours of the morning to be in with a chance of being able to use the bathroom at her small house in Stratford, east London, which she shares with nine strangers – some are Italian, she thinks, and some might be eastern European, but nobody socialises as they are all too busy working, so she can’t really be sure.

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ByCab4Now.com

How many stars is a smile worth? The social cost of emotional labour

At the traffic lights a woman’s head dangles from the backseat window of the silver Holden Commodore in front. It is late, quite late, and she is drunk. She lazily hurls her dinner from her mouth, and I watch as flecks of vomit fasten themselves on to her chin, only to cement themselves on to the car’s exterior. “Jesus,” I mutter to the cab driver sitting next to me, who giggles and says, “She’s certainly not going to get a good rating for that.”

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ByCab4Now.com

ITV’s Love Island lands record sponsorship deal with Uber Eats

ITV has signed up Uber Eats as the new sponsor of Love Island in a record-breaking deal that highlights the value advertisers place on targeting the increasingly hard-to-reach millennial TV audience.

It is understood that Uber Eats, taxi-hailing firm Uber’s food delivery service, has paid in the region of £5m to sponsor the hit show. This is more than double the estimated £2.25m previous sponsor Superdrug paid for the record-setting last series.

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