ITV’s Love Island lands record sponsorship deal with Uber Eats
ITV has signed up Uber Eats as the new sponsor of Love Island in a record-breaking deal that highlights the value advertisers place on targeting the increasingly hard-to-reach millennial TV audience. It is understood that Uber Eats, taxi-hailing firm Uber’s food delivery service, has paid in the region of £5m to sponsor the hit show.…
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