Hailo launched HailoExec much to the chagrin of some London taxi drivers. They felt so strongly about the new HailoExec service offering E class Mercedes and similar private hire vehicles that many chose to leave Hailo. Some even rebranded the service to Failo and many others defaced their advertising decals.
What some London taxi drivers seem to be struggling to deal with is that customers want choice. Many are now arguing that because of the addition of London private hire drivers to the Hailo mix the company will ultimately fail.